Discover a world of epic iGaming content

With ICE London set to return to Excel for the final time this February, we’re gearing up for one massive send-off, Games Global style!

Following an unprecedented year of success in 2023 which saw Games Global launching 240+ exclusive games, extend its diverse studio network to 39-strong, and make great strides in its mission to becoming ‘The One’, the business is poised to build on this momentum in 2024. ICE presents the perfect platform to power us further forward on that journey.

It’s less than a month to go until our industry’s top players from across the globe gather in the city for an unforgettable few days celebrating all-things gaming. With an impressive agenda and extensive presence, we cannot wait to showcase our Games Global studios, legendary content, and iconic brands throughout the week. Here’s a sneak peak of what we have lined up in our show-stopping return.

ICE, the Games Global way

It wouldn’t be ICE without the distinctive Games Global stand, taking pride of place once more at N5-120 of the Excel. But that’s just one part of our ICE 2024 footprint!

We’ll once again be taking over the Sunborn Yacht, the UK's only superyacht hotel, just a hop, skip and a jump away from the steps of the Excel. This unique approach provides an unrivalled space for our exclusive studios to demo their unique and dynamic content, while providing an engaging place for our customers to plunge headfirst into the freshest gaming experiences.

Following its success at last year’s show, we’re bringing back our signature ‘Studio Boulevard’ experience in 2024, elevated to new heights. Think more demo rooms, more studios, and even more epic games! Guests ambling along the gangway can expect the VIP treatment as they meet Games Global’s legendary game development line-up.

Taking the experience to the next level and providing a platform for even more of our studios to show their stuff, this year will see the addition of the ‘Games Global Introducing Lounge’. This designated space will put the spotlight on five of our newest studios, who are already making waves!

Add to that the ‘Games Global Live and Table Game Lounge’, bringing together specialists from the two verticals in one cohesive space, and you have one fully immersive experience touching on all areas of Games Global’s world.

In the wake of two multimillion-euro jackpot wins on our WowPot™ and Mega Moolah™ jackpots last December, and the launch of the new highly customisable King Millions™ jackpot product earlier in the year, we couldn’t forget to mention our celebrated progressive jackpot network! Having dropped 12 new games in the last 12 months, we’re ready to do it all over again in 2024, and then some, unveiling the exciting new upcoming additions. Keep an eye out for our King Millions™ mascot on procession around the Excel throughout the event!

As sponsors of this year’s International Gaming Awards, we’re proud to be joining our peers in celebrating our industry’s brightest stars on 5 February. We’re even more thrilled to say an impressive seven of our studios are up for gongs in multiple categories, while Games Global is also up for seven awards. We look forward to seeing many of you on the red carpet.

And, to wrap it all up, we’ll be saying farewell to London with an exclusive customer party aboard the Sunborn on Wednesday, 7 February. Not only will this event offer our many partners a sumptuous space to kick back and relax after a busy second day at the show, but also enjoy a spot of friendly competition. Taking place across Studio Boulevard and the Introducing Lounge, our ‘Tournament of all Tournaments’ will feature a selected title from each slot studio present.

Games Global can't wait to welcome you aboard! Drop by stand N5-120 or join us on the decks of the Sunborn Yacht for the ultimate VIP Games Global experience. Speak to your Partnership Manager to secure your access-all-areas pass today.