Studio Spotlight: Nailing it with Nailed It! Games

In the first of a series of interviews with the seriously talented studios behind our ever-growing portfolio, we hear from the team over at Nailed It! Games on their mission to disrupt the iGaming industry.

From picking up their first industry award, to hitting the ground running with a hugely diverse and unique roadmap of compelling content, they’re certainly nailing it!

Join us as we get the inside scoop on the burgeoning studio behind the award-winning Supermatch™ feature and Dog Days, a tasty treat which joined the Games Global platform this June. Over to Nailed It! Games Co-Founder, Pawel Piotrowski…

Q. Tell us a about the studio and your team?

A. Nailed It! Games is a slot game development studio that was established in September 2021. Our headquarters are located in the vibrant city of Krakow, Poland, but we have team members spread across different countries, contributing their unique expertise and perspectives to our projects. Our dedicated team consists of 20 highly talented individuals, many of whom have extensive experience in the gaming industry.

Nailed It! Games is a testament to our commitment to excellence and our desire to exceed players’ expectations. We take pride in our expertise, and our passion for crafting engaging and entertaining slot games is evident in every title we produce.

We are proud to have partnered with the Games Global to bring our games exclusively to their platform. This collaboration allows us to reach a wide audience of passionate players who are eager to experience our innovative slot games. We are excited to showcase our unique creations and provide players with unforgettable gaming experiences within the Games Global network.

Q. What makes your studio different to others?

A. What sets Nailed It! Games apart from other studios is our unwavering commitment to quality and innovation. We prioritise the excellence of our games, focusing on both the intricate game mechanics and the captivating audio-visual elements. This attention to detail ensures that players are treated to an immersive and exhilarating gaming experience.

One aspect that distinguishes us is our dedication to pushing the boundaries of what is possible in slot game development. We embrace innovation as a core principle and are not afraid to take calculated risks. By challenging industry norms and introducing revolutionary features, we strive to create games that stand out from the competition. We understand that innovation can be a bold endeavour, but we firmly believe that it is necessary to create the next big thing in the industry.

One example of our innovative approach is the Supermatch™ feature, which premiered with our game Rome Supermatch™ in May. This unique mechanic offers players numerous ways to evolve the core gameplay, integrating successful elements from traditional slots while also providing new styles of play. Our ability to think creatively and inventively is what sets us apart and allows us to offer players and operators revolutionary mechanics to learn and enjoy.

Nailed It! Games remains focused on delivering outstanding quality. We believe in building a diverse roadmap of games that differ significantly from one another in terms of mechanics, themes, and mathematical models. Our goal is for players to mention our games as their favourites and return to them frequently. With a plethora of concepts currently in production or awaiting development, we eagerly anticipate sharing our innovative creations with both operators and players.

Q. What are your standout titles and what made them successful?

A. Nailed It! Games has introduced a collection of standout titles, each contributing to our success in its own unique way. While we have released only a handful of games thus far, some have made a significant impact in the industry.

The standout title is a recent addition to our portfolio is Dog Days, a canine-themed game perfectly suited for the summer season. Packed with engaging features and offering three types of bets, players have the freedom to tailor their experience according to their preferences. The combination of its appealing theme, immersive gameplay, and player-centric features has contributed to its success and positive reception among players.

At Nailed It! Games, we attribute the success of our standout titles to a combination of factors. These include our meticulous attention to game mechanics, the quality of the audio-visual elements, and our deep understanding of player preferences. By delivering thrilling and immersive gaming experiences, we have been able to captivate and engage players, ultimately leading to the success of our standout titles.

As we continue to expand our portfolio, we remain dedicated to creating innovative and high-quality games that resonate with players. We are excited to see how our future releases will build upon the success of our current standout titles, further solidifying our position in the industry.

Q. What is your personal favourite title from your studio?

A. As a dog lover, my personal favourite title from our studio is Dog Days. Among the games we have released so far, Dog Days holds a special place in my heart.

We have put a great deal of effort into creating a truly exceptional gaming experience with Dog Days. The game is packed with a multitude of features that provide players with an engaging and dynamic gameplay environment. The graphics and sounds are meticulously crafted, ensuring a visually stunning and immersive experience for players.

One aspect that I particularly enjoy about the game is the built-in collection mechanic. It adds an extra layer of excitement and interactivity for players as they progress through the game. There is always something happening in Dog Days, ensuring that players are constantly entertained and engaged.

The free spins feature in Dog Days introduces a new and exciting mechanic that further enhances the gameplay. It offers a fresh perspective and adds an element of anticipation and thrill to the gaming experience.

Q. What is your favourite part of the game development process?

A. My favourite part of the game development process lies in the early stages, specifically when we are designing the mechanics of the game and creating prototypes. This is the phase where we lay the foundation for the entire gaming experience.

During the design and prototyping phase, we have the opportunity to explore innovative concepts, experiment with different mechanics, and fine-tune the gameplay to deliver an exceptional experience to players. It’s an exhilarating process as we brainstorm ideas, iterate on designs, and see the game take shape.

However, the most rewarding and exciting moment comes when the game is finally released, and we witness the reactions from the players. Seeing their engagement, receiving feedback, and observing how they interact with the game is truly gratifying. Player feedback plays a crucial role in our continuous improvement process, helping us identify areas of strength and areas where we can make enhancements.

The ability to create games that evoke emotions and capture the imagination of players is what makes the entire game development process worthwhile. From the initial design and prototyping to the final launch, each stage has its own unique charm, but ultimately, it is the players’ reactions and feedback that fuel our passion and drive us to constantly evolve and improve our products at Nailed It! Games.

Q. What trends do you see for the future of our industry?

A. The future of our industry holds exciting trends and opportunities that will shape the iGaming market in the coming years. One prominent trend we observe is the popularity of games featuring a bonus purchase option in certain markets. This functionality has gained significant traction among players, and we recognise its appeal. At Nailed It! Games, we have embraced this trend and incorporated the bonus purchase option into our games in specific markets, providing players with the choice to enhance their gameplay experience.

Another noteworthy trend is the growing popularity of grid games, along with the emergence of Money on Reels games. The industry has witnessed a surge in these game formats, and we acknowledge their increasing appeal among players.

Our Supermatch™ mechanic, which recently earned us the prestigious Game Innovation Spotlight Award at the CasinoBeats Game Developer Awards 2023, is a testament to our commitment to pushing boundaries and introducing groundbreaking features.

Looking ahead, a new generation of gamers is entering the online gaming world, bringing with them different tastes and preferences when it comes to entertainment. We recognise the importance of adapting to the changing market and catering to the evolving needs of these players. Many of them are seeking mechanics they are familiar with from casual games, and the social aspect of gameplay holds significant importance for them. As a smaller studio, we have the advantage of agility and the ability to swiftly adapt to these shifting preferences, ensuring that we deliver innovative and engaging experiences that resonate with this new generation of gamers.

Q. What can we expect from studio roadmap?

A. The Nailed It! Games studio roadmap is packed with exciting releases and ambitious goals. In 2023, we have plans to launch a host of captivating games, each offering unique mechanics and themes to cater to a wide range of player preferences. We are eagerly anticipating the rest of the year and are excited to see which games will resonate the most with our players and prove to be successful.

As we look beyond 2023, our roadmap outlines our commitment to continue delivering high-quality games to the market. A consistent flow of new releases ensures that players always have something fresh and engaging to look forward to from Nailed It! Games.

We have two pet-themed games in store for this summer: Dog Days and CatPurry. Both of these games boast stunning graphics and captivating features that will immerse players in a world of furry companions. We are eagerly anticipating the feedback from players as they interact with these titles and explore the exciting gameplay experiences we have crafted.

Our ultimate goal is to become one of the top slot studios in the industry. We are committed to building a talented team and expanding the reach of our games to bring enjoyable experiences to an ever-growing player base. Quality is at the forefront of our focus, ensuring that each game we release meets the highest standards of gameplay, aesthetics, and overall player satisfaction.

At Nailed It! Games, we value the input and feedback from the players. We actively engage with the community, listening to their thoughts and suggestions, and using that valuable feedback to enhance and improve our games. This collaborative approach allows us to stay connected to the player base and deliver experiences that truly resonate with them.

Find out more about Nailed It! Games here.